I got same message from mobile no.+91-8447515373, and was advised to report over email id email@example.com. I understood Cocacola company became ruined by awarding a number of people unnessseraily GBP 1,000,000.00 through their mobile number. They became so poor that they are using Indian mobile nos. for sending SMS and calling reply to some individual email id instead of their website. After understanding the game I simple replied the sender of SMS - "BUSTARD".